How We Cut Dealership CAC 42% Through Organic Search (And You Can Too)
Dealerships typically overpay for customer acquisition by 2-3x when dependent on paid search and third-party aggregators. A strategic shift to organic search through Model Landing Pages, Google Business Profile optimization, and first-party data capture can reduce CAC by 40-60% within 12-18 months while building lasting competitive advantages paid channels can’t replicate.