How We Help Dealers Prove SEO ROI in Test Drives and Units Sold
Dealership SEO ROI is measurable when you connect organic traffic to showroom outcomes. Map organic visits through a conversion cascade (visits to leads to appointments to sales), calculate true customer acquisition cost using dealership unit economics, and report results in the language GMs already use: test drives, attributed units, and gross profit per vehicle. A 90-day pilot focused on inventory pages and local SEO typically produces 3 to 6 additional attributed sales.