How We Run a Dealership Competitor SEO Audit (And Why Most Dealers Skip the Steps That Actually Matter)

A dealership competitor SEO audit identifies exactly which local inventory and service queries rivals own, then reverse-engineers their wins into a prioritized action plan. The process covers keyword gap analysis, landing page teardowns, Google Business Profile comparisons, technical benchmarking, and backlink review. Dealers who run structured audits and act on findings typically capture 30 to 50 additional organic leads monthly from queries competitors currently dominate.