Inability to rank 1st in the Google Search Results without paying high Cost per Clicks!
Dealership’s low-quality scores on their websites & landing pages
Poor consumer experiences with top selling models
Failure to rank above the major 3rd party lead providers on SEO
Failure to rank above the major 3rd party lead providers on SEO
High Quality Coding
Special offers updated as programs change
Custom built in your site
When A3 Brands first approached me about focusing on my website’s SEO instead of paying Google’s CPC for my own name, I was excited to say the least. With that said, I had no idea the impact their program would have on our site’s overall quality scores and the ability to come up in the #1 position when people were searching for our make, model, year & location. I couldn’t be happier with A3 Brands performance and for significantly less money than what I was paying Google in “Cost per Click” fees. Our dealership now ranks first on Google 24 hours per day, 7 days per week. I highly recommend A3 Brands.
Dealer Principal of Criswell Acura
To say I was skeptical when A3 told me they could get our dealership to the #1 SEO ranking on Google for transactional terms within 3 weeks is an understatement. I’ve been told repeatedly how it takes months to build out an SEO campaign on Google to get your dealership to rank in the top 3 positions. Well, I am now a firm believer in the ability of A3 Brands to do exactly that. Within 3 weeks our top 5 models were and still are ranking in the #1 SEO position on Google in the largest demographic area we participate in. I can’t say enough about A3 Brands and their ability to deliver on exactly what they promise.
General Manager Audi of Annapolis
Every business needs to have a professional website to leverage its success rate in this highly digital age. It becomes even more important if you're in the automotive industry, where customers would look up to your website to find information about different car models, brands, details, and specifications.
But have you ever wondered what the average potential customer looks up for automotive services? An average customer would randomly type "best automotive dealership in XYZ," and around 75% of them will scan only the first page results. Did it ever pop to your mind how you can get your website in the first few SERP results?
At this point, Automotive SEO comes to your rescue – a technique that enables web pages to rank higher in search engines. With A3 Brands behind your back, your car dealership business is all set to achieve new heights. Let's get started.
In the simplest terms, Search Engine Optimization (SEO) is a marketing technique to increase organic visits to your website. Similarly, Automotive SEO is similar, but this technique focuses on increasing organic traffic to dealership websites. If you're a dealer and want to increase website visits and conversion rates, Automotive SEO is your best bet.
Automotive SEO focuses particularly on the automotive industry, and all the SEO campaigns
primarily target potential customers who are on the lookout for automobile services.
Utilizing this technique can help you unlock several benefits that will increase your authority in the industry. Some of the most prominent benefits include:
Investing in SEO will be a good step for leveraging your business. However, SEO tactics continually evolve. In fact, Google changes and updates its search engine algorithms around an overwhelming 500-600 times annually. Hence, what worked a few years back will never help your business succeed in this competitive era.
Even if you have good website designs and details of your product, it'll not be effective if your website is not optimized for SEO. Therefore, you must always be aware of the advanced SEO tactics and implement them to stay ahead in the competitive race.
As mentioned above, SEO continually evolves. Therefore, you cannot depend on conventional tactics that may as well flag your website deep in the search engine. Nowadays, Google is optimizing websites more according to user intent and content relevancy. Hence, you must focus on adding value to your customers. Here are some of the traditional automotive SEO tactics you must avoid:
By far, one of the most common mistakes made by small businesses. Google is smart, and it can easily detect keyword stuffing. Therefore, you cannot just find a keyword tool and begin stuffing keywords to make it optimized. Google will easily detect it and flag your website for being too artificial.
Link-building is still essential in this age. But only the relevant links are important because unrelated links won't help you in SEO. Hence, if you're creating content for your dealership website, find links to credible sources that show valuable info about your industry statistics and numbers.
You can also put internal links within your blog to redirect the user to another website page. It's a convenient and easy read for most users, making them visit your website more often.
Many people even used to stuff the keyword in their domain. Just consider this domain name: "automotive repairs South Hampton." See, it doesn't at all make sense. Instead, it blurs your brand's image, and your identity may get lost.
So far, we have covered what SEO tactics you must avoid. Let's discover some of the best automotive SEO strategies that will give a boost to your business.
Google has started to crawl websites according to the type of content published to be relevant, unique, and valuable. In the car dealerships businesses, customers usually require info about the car models, specifications, and brand. Hence, you must update your content regularly to meet customers' expectations.
Not only that, but you can also provide them with valuable info through content marketing – a tactic that engages potential customers through blogs, videos, and social media posts. You can have a story or blog section on your website where they can how-to blogs, buyer guides, and car driving and car parts instructional blogs.
Over time, people will start to notice your authority, building their trust in your brand.
Keywords are still prominent because they are the foundation of your business model. While keyword stuffing is not recommended, using relevant keywords according to the topic will help increase the rankings. For this purpose, you'll need to conduct keyword research to extract a list of keywords to write topics.
Long-tail keywords work the best because they target a specific audience searching specifically to purchase products. For example, "Toyota XYZ model North Carolina" is a long-tail specific keyword that attracts only a specific audience.
While overusing keywords is a bad idea, you can always use appropriate keywords to optimize other website elements such as meta-title, URLs, meta-description, Alt text of images, and headings.
If you're a local dealer, GMB is by far one of the most important tools for you. It's powerful to create a localized SEO presence because you get a listing in Google maps. However, you must maintain it and provide complete information such as your website's name, address, contact, and URL. In addition, responding to customer queries is also important to stand out in the local marketplace.
Indeed, 81% of people use search engines before planning their purchase. While it's important to implement SEO strategies to improve your ranking, social media marketing and presence also play a great role in leveraging your business. Create an account where most of your audience interact and remain close to your audience. You can get visitors to your website with a good social media reach, which is definitely a plus.
Digital marketing strategies such as Automotive SEO are essential building blocks of your dealership's business. However, if you find these tactics difficult to implement, it's time you hire an SEO firm to look after all the automotive SEO services you need.
Since it's a niche-focused industry, you must find an SEO agency specializing in that niche, wondering where to look for it? Without any doubt, A3 Brands are your best bet for this pursuit. From creating customized content to landing pages, we are here to leverage your automotive business.
Reach out today!