Why Paid Advertising is Not Sustainable
Marketing can be tricky, with so many different ways to get your message out there. Paid advertising is often the go-to choice, as it can quickly get your name in front of customers. But there are some downsides to this approach. Once the money runs out, so does your visibility. This means you have to keep investing to keep the results coming. On the other hand, search engine optimization (SEO) is another option. SEO can…