What is Page Speed?
Page speed is the measurement of how quickly a web page loads its content for a visitor, typically assessed using Google's PageSpeed Insights tool.
At a Glance
Page Speed
Page speed is the measurement of how quickly a web page loads its content for a visitor, typically assessed using Google's PageSpeed Insights tool.
Full Definition
Page speed is scored 0–100 by Google's PageSpeed Insights (powered by Lighthouse) and encompasses multiple sub-metrics including LCP, INP, CLS, Time to First Byte (TTFB), and Total Blocking Time (TBT). Scores above 90 are rated good; below 50 is poor. For dealerships, mobile page speed is the critical measurement because the majority of auto shoppers research on phones. Common speed killers include uncompressed inventory images, render-blocking third-party scripts, and server response times from shared hosting environments.
Why It Matters for Your Dealership
Google confirmed page speed as a ranking signal in 2010 and has strengthened it with each Core Web Vitals update. A dealership site scoring below 50 on mobile is measurably outranked by a competitor at 80+, all else being equal.
In Practice
For dealerships, mobile page speed is the critical measurement because the majority of auto shoppers research on phones.
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