“If you don't understand how a dealership works, you can't market it. Period.”
You won't be educating us on VDP traffic, BDC workflows, or co-op rules. We've worked dealer floors. We skip the 101 and get to the real problem.
Tim Boyle
Founder & President at A3 Brands · Automotive SEO, AEO & GEO
Dealership Floor to Agency Leadership.
New York City Metropolitan Area · A3 Brands HQ in New Castle, Delaware
20+Years in Automotive
3,000+Dealerships Served
7+Years at Shift Digital / Acura
About
3,000+
Dealerships Served
Speedway Distributors · 2001–2011
Top 2%
CDJR Site Nationwide
Baker Automotive · 2014–2017
North America
Acura Field Program Manager
Shift Digital · 2020–2025
Tim didn't start in SEO. He started in automotive — selling to dealerships, working inside one, then managing OEM digital programs across the country. That's why A3 Brands operates differently from every other agency in the space.
Tim's automotive career began in 2001 when he launched Speedway Distributors, a licensed-products distributor serving over 3,000 dealerships across all 50 states through 5 regional warehouses. A decade learning what GMs actually care about, how decisions get made, and what moves the needle at store level.
In 2014 he went inside the store as Internet Sales / BDC Director at Baker Automotive Group, where his SEO and SEM strategy pushed Baker's CDJR site into the top 2% nationwide. Then seven-plus years at Shift Digital — joining in 2017 as Acura Digital Strategist for the Mid-Atlantic, then taking on Acura Field Program Manager for all of North America in 2020.
Tim founded A3 Brands in November 2021 to be the agency he never had as a dealer. He stepped into the President role in March 2025. Along the way he built GALAXY — the AI system that powers every client engagement, surfacing the gaps and opportunities the team executes on.
Skills & Expertise
Automotive SEO, AEO & GEO StrategyDealership Internet Sales & BDC OperationsOEM Digital Program Management (Acura / Shift Digital)Dealer-to-OEM Field Training & ConsultingGALAXY AI Visibility System DevelopmentGA4 Attribution & Lead Tracking
Worked Directly With
Brands Tim Has Built For.
Experience
1991
Founded Speedway Blues
Founded Speedway Blues, a licensed NASCAR apparel manufacturer sold through Wal-Mart, KMart, JC Penney, Sears, Disney, Anheuser-Busch, and Procter & Gamble nationwide.
2001
Distributed to 3,000+ Dealerships
Launched Speedway Distributors in August 2001, a licensed products distributor serving over 3,000 domestic automobile dealerships across all 50 states through 5 regional warehouses.
2014
Went Inside the Dealership
Joined Baker Automotive Group as Internet Sales/BDC Director. Managed all internet leads and digital strategy, driving 60% of total sales through digital channels and pushing the CDJR website into the top 2% nationwide.
2017
OEM-Level Digital Strategy
Joined Shift Digital in September 2017 as Acura Digital Strategist for the Mid-Atlantic region. Took on Acura Field Program Manager for all of North America in 2020. Trained dealers and OEM teams on digital best practices for 7+ years through March 2025.
2021
Founded A3 Brands
Founded A3 Brands in November 2021 — the only SEO agency exclusively for car dealerships. Combined vendor, dealership, and OEM experience into strategies that no generalist agency can replicate.
2025
President of A3 Brands · GALAXY
Stepped into the President role at A3 Brands in March 2025. Launched GALAXY, A3 Brands' proprietary AI Visibility System. Pioneered AEO and GEO services as AI search reshaped how buyers find dealerships.
How Tim Operates
What This Means For Your Store.
“We don't do contracts because we shouldn't need them. If we're not earning it every month, we don't deserve the business.”
Month-to-month. No buyout. If leads stop growing, you walk. That's the only paperwork that matters.
“AI didn't replace SEO — it raised the bar. The agencies that survive are the ones that saw it coming and built for it.”
While most agencies still chase keyword rankings, we're already getting your store cited by ChatGPT, Perplexity, and Google AI Overviews. That's where your next buyer is.
TALK TO
TIM'S TEAM.
Book a 20-minute strategy call. Tim's team will pull your data, show you where you stand, and give you a plan — whether you hire us or not.
01
Strategy Call
20 minutes. No pitch deck.
02
Competitor DNA Report
See who's outranking you.
03
Custom Plan
Built for your store and market.