What is Core Web Vitals?
Core Web Vitals are Google's three official page experience metrics (LCP, CLS, and INP), used as ranking signals for all websites.
At a Glance
Core Web Vitals
Core Web Vitals are Google's three official page experience metrics (LCP, CLS, and INP), used as ranking signals for all websites.
Full Definition
Google introduced Core Web Vitals as confirmed ranking signals in 2021, measuring how fast a page loads its main content (LCP), how stable the layout is while loading (CLS), and how quickly the page responds to user input (INP). Scores are pulled from real Chrome user data, meaning the thresholds apply to actual visitor devices and connections. Dealership sites with large image inventories and third-party chat widgets frequently fail CLS and INP scores without realizing it.
Why It Matters for Your Dealership
Poor Core Web Vitals scores push your VDPs and model pages down in rankings while competitors with cleaner sites move up. Google explicitly counts these as ranking factors, so a technical audit that improves your scores translates directly to more organic impressions.
In Practice
Dealership sites with large image inventories and third-party chat widgets frequently fail CLS and INP scores without realizing it.
See How Your Dealership Ranks.
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