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Competitor Intelligence · Milwaukee, WI

Top 10 Car Dealerships in Milwaukee, WI

Festus Auto Sales Milwaukee 2, Enterprise Car Sales, and Toyota of Brookfield lead the Google review race in Milwaukee, Wisconsin. If you operate a Milwaukee dealership, these are the stores you compete against every time a buyer in the metro runs a search.

Review Leader · Milwaukee, WI

Festus Auto Sales Milwaukee 2

4.9
Rating
304
Reviews
Combined Google reviews
25,002
Average rating
4.73
Reviews held by the leader
9,988
Rated 4.8★ or higher
30%

The Milwaukee, WI Top 10

Data as of August 6, 2026
  1. Rank1

    Festus Auto Sales Milwaukee 2

    Independent

    8730 N 91st St, Milwaukee, WI 53224

    4.9304 reviews·Score: 4.75
  2. Rank2

    Enterprise Car Sales

    Used

    W226s1700 WI-164, Waukesha, WI 53186

    4.8571 reviews·Score: 4.73
  3. Rank3

    Toyota of Brookfield

    Franchise

    20655 W Capitol Dr, Brookfield, WI 53045

    4.79,988 reviews·Score: 4.70Toyota
  4. Rank4

    Schlossmann Honda City

    Franchise

    3450 S 108th St, Milwaukee, WI 53227

    4.74,373 reviews·Score: 4.69Honda
  5. Rank5

    Schlossmann Subaru City of Milwaukee

    Franchise

    4640 S 27th St, Milwaukee, WI 53221

    4.73,351 reviews·Score: 4.69Subaru
  6. Rank6

    Gordie Boucher Lincoln of West Allis

    Franchise

    3161 S 108th St, West Allis, WI 53227

    4.71,793 reviews·Score: 4.68Lincoln
  7. Rank7

    Mercedes-Benz of Milwaukee North

    Franchise

    1400 W Silver Spring Dr, Milwaukee, WI 53209

    4.7887 reviews·Score: 4.66Mercedes-Benz
  8. Rank8

    Diamond Jim's West Allis

    Independent

    9706 W Greenfield Ave, Milwaukee, WI 53214

    4.7627 reviews·Score: 4.64
  9. Rank9

    webuyanycar.com

    Independent

    5840 S Packard Ave, Cudahy, WI 53110

    4.8213 reviews·Score: 4.64
  10. Rank10

    Kunes Buick GMC of Oak Creek

    Franchise

    7020 S 27th St Ste A, Oak Creek, WI 53154

    4.62,895 reviews·Score: 4.59BuickGMC
Milwaukee, Wisconsin Market Context

The Milwaukee dealership review landscape

Milwaukee is one of the most competitive new- and used-car markets in Wisconsin. If your store is outside the top 10, you are fighting against this review velocity for every "milwaukee car dealer" search Google runs.

25,002
Combined Google reviews
across the top 10
4.73
Average rating
of the Milwaukee top 10
9,988
Leader review count
held by Festus Auto Sales Milwaukee
46.9×
Volume gap
leader vs. #10
Why This Matters

Reviews drive AI search visibility in Wisconsin

Google and AI search engines cite the highest-rated stores by name when buyers ask about Milwaukee, Wisconsin. If your store is not on this list, you are not in the conversation.

AI search engines that cite dealerships by name
Google AI OverviewsChatGPTPerplexityGemini

Want to read more on closing the review gap? A3 Brands publishes a what an automotive SEO agency actually does for dealership operators.

Methodology

How the Milwaukee, WI ranking is calculated

Bayesian-weighted score
(reviews × rating) + (100 × 4.3)
reviews + 100
4.3
Global average rating across car dealerships
100
Bayesian threshold (review-count weight)
What it balances

Combines star rating with review volume so a small Milwaukee store with a few perfect reviews does not outrank a high-volume dealership, and a mega-store with thousands of mediocre reviews does not outrank a smaller, consistently excellent one.

What's excluded

Wisconsin dealerships with fewer than 25 Google reviews, and listings outside the Milwaukee metro trading area. We use the dealer-density centroid of each metro — not city limits — so dealerships in surrounding Wisconsin suburbs that compete for Milwaukee buyers are included. Insurance agencies, repair shops, and auto-service businesses miscategorized as car dealers are filtered out by name and category.

Data source & freshness

Pulled from Google Business Profile via the DataForSEO Business Listings API. The snapshot above was captured on 2026-08-06 and is refreshed quarterly. Verify live numbers on each store's Google profile before making decisions on this data.

Don't see your store ranked?

Three reasons that might be: your dealership has fewer than 25 Google reviews, sits outside the Milwaukee metro radius we searched, or its Bayesian-weighted score didn't crack the top 10. None of these reflect on the dealership itself — review velocity is one signal among many, and closing the gap to the top 10 is exactly the work A3 Brands does for Wisconsin dealerships.

See where you rank

Disclosure: This data is sourced from each dealership's public Google Business Profile, accessed via the DataForSEO Business Listings API under license. Dealerships shown here have not been contacted, paid, or sponsored — inclusion is based entirely on public review data, not on any business relationship with A3 Brands. To request a correction, flag a data error, or have your dealership reviewed for removal, email info@a3brands.com.

Frequently Asked Questions

About the Milwaukee dealership ranking

The top three dealerships in Milwaukee, Wisconsin by Bayesian-weighted Google review score are Festus Auto Sales Milwaukee 2, Enterprise Car Sales, and Toyota of Brookfield. The full top 10 — and the review counts you would have to match to enter that list — is ranked above.

Each Milwaukee, WI dealership receives a Bayesian-weighted score that combines its Google star rating and review volume. The formula is (reviews × rating + 100 × 4.3) / (reviews + 100), where 4.3 is the global average star rating across car dealerships. This balances small high-rated stores against large high-volume ones.

Google ranks dealerships in the local pack and Google Maps results using review count and rating as primary signals. AI search engines — Google AI Overviews, ChatGPT, Perplexity, and Gemini — increasingly cite the highest-rated stores by name when answering questions about Milwaukee, Wisconsin. If your dealership is not on this list, you are not in the conversation buyers in Milwaukee are having.

Quarterly. Star ratings and review counts shift slowly, so a quarterly refresh keeps the list current without churn from week-to-week noise. The data above was last refreshed 2026-08-06.

A3 Brands is an automotive SEO agency that works with dealerships across the United States, including Wisconsin. This ranking is based purely on public Google review data — no dealership pays to be included or excluded, and no editorial weighting is applied.

Most Wisconsin dealerships are not in the top 10 — by definition, only 10 stores per metro can be. If your dealership is not ranked, it is for one of three reasons: it has fewer than 25 Google reviews, it sits outside the Milwaukee metro radius, or its Bayesian-weighted score did not place in the top 10 against the local competition. None of these are signals that your store is underperforming overall — review velocity is one signal among many, and closing the gap to the Milwaukee top 10 is exactly the work A3 Brands does for Wisconsin dealership clients. The database refreshes quarterly, so stores can move into and out of the top 10 between snapshots as review velocity changes.

A Milwaukee dealership can be missing for three reasons: it has fewer than 25 Google reviews, it sits outside the Milwaukee metro trading area we searched, or its Bayesian-weighted score did not place in the top 10 against the competition. Note that the Milwaukee list reflects the metro trading area — dealerships in surrounding Wisconsin suburbs that compete for Milwaukee buyers are included, while listings far outside the metro are excluded even if they technically share a postal city or state.

Want to outrank Festus Auto Sales Milwaukee 2?

The free Competitor DNA Report shows you where your store ranks against the Milwaukee, WI competitors above — review-velocity gap, AI search citation share, and a 30-day plan tailored to your market.

Brand-specific resources for the Milwaukee competitors above