Competitor Intelligence · Salt Lake City, UT

Top 10 Car Dealerships in Salt Lake City, UT

EV Auto - Bountiful, DriveTime Used Cars, and Rev Motoring lead the Google review race in Salt Lake City, Utah. If you operate a Salt Lake City dealership, these are the stores you compete against every time a buyer in the metro runs a search.

Review Leader · Salt Lake City, UT

EV Auto - Bountiful

5.0
Rating
538
Reviews
Combined Google reviews
5,611
Average rating
4.91
Reviews held by the leader
1,827
Rated 4.8★ or higher
100%

The Salt Lake City, UT Top 10

Data as of May 9, 2026
  1. Rank1

    EV Auto - Bountiful

    Independent

    612 800 S, Woods Cross, UT 84010

    5.0538 reviews·Score: 4.89
  2. Rank2

    DriveTime Used Cars

    Used

    5501 S State St, Murray, UT 84107

    4.91,235 reviews·Score: 4.86
  3. Rank3

    Rev Motoring

    Independent

    1415 S 700 W Unit #7, Salt Lake City, UT 84104

    4.9563 reviews·Score: 4.81
  4. Rank4

    Anderson Motor Company

    Independent

    1035 S Main St, Salt Lake City, UT 84111

    4.9421 reviews·Score: 4.78
  5. Rank5

    Parkline Motors

    Independent

    3638 S State St, Salt Lake City, UT 84115

    4.81,827 reviews·Score: 4.77
  6. Rank6

    webuyanycar.com

    Independent

    8252 S State St #1, Midvale, UT 84047

    4.9250 reviews·Score: 4.73
  7. Rank7

    Warner INEOS Grenadier

    Independent

    5544 W 2400 S #200, West Valley City, UT 84120

    4.9242 reviews·Score: 4.72
  8. Rank8

    CSR Motors

    Independent

    52 Miller Ave S, South Salt Lake, UT 84115

    4.9207 reviews·Score: 4.70
  9. Rank9

    Strickland Auto

    Independent

    3908 S Howick St, Millcreek, UT 84107

    4.9198 reviews·Score: 4.70
  10. Rank10

    United Fleet Management

    Independent

    4770 S 5600 W Suite #130, West Valley City, UT 84118

    5.0130 reviews·Score: 4.70
Salt Lake City, Utah Market Context

The Salt Lake City dealership review landscape

Salt Lake City is one of the most competitive new- and used-car markets in Utah. If your store is outside the top 10, you are fighting against this review velocity for every "salt lake city car dealer" search Google runs.

5,611
Combined Google reviews
across the top 10
4.91
Average rating
of the Salt Lake City top 10
1,827
Leader review count
held by EV Auto - Bountiful
14.1×
Volume gap
leader vs. #10
Why This Matters

Reviews drive AI search visibility in Utah

100% of the top 10 in Salt Lake City already hold a 4.8-star rating or higher. In a market this dense, simply being "good" is no longer enough — you have to be measurably best to be cited by name when AI search engines answer questions about Salt Lake City, Utah.

AI search engines that cite dealerships by name
Google AI OverviewsChatGPTPerplexityGemini

Want to read more on closing the review gap? A3 Brands publishes a guide to automotive SEO for car dealerships for dealership operators.

Methodology

How the Salt Lake City, UT ranking is calculated

Bayesian-weighted score
(reviews × rating) + (100 × 4.3)
reviews + 100
4.3
Global average rating across car dealerships
100
Bayesian threshold (review-count weight)
What it balances

Combines star rating with review volume so a small Salt Lake City store with a few perfect reviews does not outrank a high-volume dealership, and a mega-store with thousands of mediocre reviews does not outrank a smaller, consistently excellent one.

What's excluded

Utah dealerships with fewer than 25 Google reviews, and listings outside the Salt Lake City metro trading area. We use the dealer-density centroid of each metro — not city limits — so dealerships in surrounding Utah suburbs that compete for Salt Lake City buyers are included. Insurance agencies, repair shops, and auto-service businesses miscategorized as car dealers are filtered out by name and category.

Data source & freshness

Pulled from Google Business Profile via the DataForSEO Business Listings API. The snapshot above was captured on 2026-05-09 and is refreshed quarterly. Verify live numbers on each store's Google profile before making decisions on this data.

Don't see your store ranked?

Three reasons that might be: your dealership has fewer than 25 Google reviews, sits outside the Salt Lake City metro radius we searched, or its Bayesian-weighted score didn't crack the top 10. None of these reflect on the dealership itself — review velocity is one signal among many, and closing the gap to the top 10 is exactly the work A3 Brands does for Utah dealerships.

See where you rank

Disclosure: This data is sourced from each dealership's public Google Business Profile, accessed via the DataForSEO Business Listings API under license. Dealerships shown here have not been contacted, paid, or sponsored — inclusion is based entirely on public review data, not on any business relationship with A3 Brands. To request a correction, flag a data error, or have your dealership reviewed for removal, email info@a3brands.com.

Frequently Asked Questions

About the Salt Lake City dealership ranking

The top three dealerships in Salt Lake City, Utah by Bayesian-weighted Google review score are EV Auto - Bountiful, DriveTime Used Cars, and Rev Motoring. The full top 10 — and the review counts you would have to match to enter that list — is ranked above.

Each Salt Lake City, UT dealership receives a Bayesian-weighted score that combines its Google star rating and review volume. The formula is (reviews × rating + 100 × 4.3) / (reviews + 100), where 4.3 is the global average star rating across car dealerships. This balances small high-rated stores against large high-volume ones.

Google ranks dealerships in the local pack and Google Maps results using review count and rating as primary signals. AI search engines — Google AI Overviews, ChatGPT, Perplexity, and Gemini — increasingly cite the highest-rated stores by name when answering questions about Salt Lake City, Utah. If your dealership is not on this list, you are not in the conversation buyers in Salt Lake City are having.

Quarterly. Star ratings and review counts shift slowly, so a quarterly refresh keeps the list current without churn from week-to-week noise. The data above was last refreshed 2026-05-09.

A3 Brands is an automotive SEO agency that works with dealerships across the United States, including Utah. This ranking is based purely on public Google review data — no dealership pays to be included or excluded, and no editorial weighting is applied.

Most Utah dealerships are not in the top 10 — by definition, only 10 stores per metro can be. If your dealership is not ranked, it is for one of three reasons: it has fewer than 25 Google reviews, it sits outside the Salt Lake City metro radius, or its Bayesian-weighted score did not place in the top 10 against the local competition. None of these are signals that your store is underperforming overall — review velocity is one signal among many, and closing the gap to the Salt Lake City top 10 is exactly the work A3 Brands does for Utah dealership clients. The database refreshes quarterly, so stores can move into and out of the top 10 between snapshots as review velocity changes.

A Salt Lake City dealership can be missing for three reasons: it has fewer than 25 Google reviews, it sits outside the Salt Lake City metro trading area we searched, or its Bayesian-weighted score did not place in the top 10 against the competition. Note that the Salt Lake City list reflects the metro trading area — dealerships in surrounding Utah suburbs that compete for Salt Lake City buyers are included, while listings far outside the metro are excluded even if they technically share a postal city or state.

Want to outrank EV Auto - Bountiful?

The free Competitor DNA Report shows you where your store ranks against the Salt Lake City, UT competitors above — review-velocity gap, AI search citation share, and a 30-day plan tailored to your market.

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