Florence, AL
Nissan Dealership
104 monthly leads · 56% lower CPL
Our Client
Northwest Alabama market serving Florence, Decatur, and Athens.
The Challenge
46 monthly leads from 1,800 organic sessions at $54 per lead. Conversion rate was 2.6% with no model-specific content beyond OEM templates. Competitors in the Florence-Decatur market were investing in SEO.
The Approach
A3 Brands built model landing pages and city pages targeting Florence, Decatur, and Athens. Mobile performance, site structure, and conversion optimization addressed the gap between traffic and leads.
Model landing pages targeting Nissan shoppers researching reliability, value, and technology
City pages covering Florence, Decatur, Athens, and surrounding communities
Technical SEO improvements including mobile performance and site structure
Conversion rate optimization with better form placement and clearer CTAs
Content strategy targeting high-intent buyer searches
SEO Result: 2x Leads in 30 Days.
-56% lower cost.
In the first full month, this dealership more than doubled their lead volume while cutting cost per lead by more than half.
GA4-verified results
YOUR MARKET.
YOUR MOVE.
We'll pull your data, show you where you stand, and give you a plan — whether you hire us or not.