What is 301 Redirect?
A 301 redirect is a permanent server-side instruction that forwards visitors and search engines from one URL to another, passing the original page's ranking authority to the new destination.
At a Glance
301 Redirect
A 301 redirect is a permanent server-side instruction that forwards visitors and search engines from one URL to another, passing the original page's ranking authority to the new destination.
Full Definition
301 redirects pass the original page's link equity to the destination URL, making them the correct tool for permanent URL changes, site migrations, and retired pages. Using a 302 (temporary) redirect or letting pages return a 404 error instead of a 301 means losing the accumulated authority on that URL. Dealerships frequently need 301 redirects during platform migrations, when model year pages are updated (e.g., /new-honda-civic-2023 redirecting to /new-honda-civic-2024), or when inventory URLs change format.
Why It Matters for Your Dealership
Failing to redirect old URLs during a platform migration is one of the fastest ways to destroy ranking authority built over years. Dealerships that migrate platforms without proper 301 redirect mapping routinely see 30–60% traffic drops in the months following the switch.
In Practice
Dealerships frequently need 301 redirects during platform migrations, when model year pages are updated (e.
See How Your Dealership Ranks.
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