What is Alt Text?
Alt text is a written description of an image embedded in HTML that helps search engines index image content and makes pages accessible to visually impaired users.
At a Glance
Alt Text
Alt text is a written description of an image embedded in HTML that helps search engines index image content and makes pages accessible to visually impaired users.
Full Definition
Alt text serves three purposes: it tells Google what an image depicts, it provides accessibility for screen readers, and it adds keyword relevance to the page. Every vehicle photo, service bay image, and team photo should have descriptive alt text that naturally includes the relevant keyword. For example: 'exterior shot of 2024 Toyota Camry XSE in Midnight Black at ABC Toyota, Phoenix AZ.' Blank or generic alt text ('img001.jpg') wastes a ranking signal that adds up across hundreds of images sitewide.
Why It Matters for Your Dealership
A dealership site with 5,000+ images and no alt text is wasting significant on-page optimization potential. An alt text audit across inventory images typically improves model page rankings within 30–60 days.
In Practice
A dealership site with 5,000+ images and no alt text is wasting significant on-page optimization potential. An alt text audit across inventory images typically improves model page rankings within 30–60 days.
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