What is Header Tags (H1, H2, H3)?
Header tags are HTML elements (H1 through H6) that create a hierarchical structure on a webpage, signaling to search engines what a page covers at each level of detail.
At a Glance
Header Tags (H1, H2, H3)
Header tags are HTML elements (H1 through H6) that create a hierarchical structure on a webpage, signaling to search engines what a page covers at each level of detail.
Full Definition
The H1 tag is the primary heading and should include the page's main keyword — on a model landing page, this means the vehicle name, year, and location. H2 tags organize the page's major sections (inventory, financing, features, service), while H3 tags subdivide those sections further. Google uses header structure to understand page content depth and to extract information for featured snippets and AI Overviews. A model page with properly structured headers is more likely to earn featured snippet placement than a page with the same content and poor header organization.
Why It Matters for Your Dealership
Dealerships with properly structured header tags on model and service pages see stronger rankings and higher rates of featured snippet appearance. The content is the same — the structure is what Google rewards.
In Practice
Dealerships with properly structured header tags on model and service pages see stronger rankings and higher rates of featured snippet appearance. The content is the same — the structure is what Google rewards.
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