What is Domain Authority?
Domain Authority is a third-party metric developed by Moz that predicts how well a website will rank in search results based on its overall link profile strength.
At a Glance
Domain Authority
Domain Authority is a third-party metric developed by Moz that predicts how well a website will rank in search results based on its overall link profile strength.
Full Definition
Domain Authority (DA) scores websites on a scale of 1 to 100, with higher scores predicting stronger ranking ability. It is calculated from the number of unique backlinks, the authority of those linking domains, and the overall link profile health. DA is not a Google metric — it is an industry proxy developed by Moz. Similar metrics include Ahrefs' Domain Rating (DR) and Semrush's Authority Score. For dealerships, DA is a useful benchmarking tool for comparing competitive strength against local competitors and identifying how much off-page work is needed to outrank them.
Why It Matters for Your Dealership
A dealership with a DA of 25 competing against a dealer at 45 for the same keywords faces an uphill ranking battle regardless of on-page quality. Closing the authority gap through strategic link building improves ranking potential for every page on the site.
In Practice
For dealerships, DA is a useful benchmarking tool for comparing competitive strength against local competitors and identifying how much off-page work is needed to outrank them.
See How Your Dealership Ranks.
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