What is Map Pack / Local Pack?
The Map Pack is the group of three local business listings that Google displays with a map at the top of search results for queries with local intent, capturing the majority of clicks for location-based searches.
At a Glance
Map Pack / Local Pack
The Map Pack is the group of three local business listings that Google displays with a map at the top of search results for queries with local intent, capturing the majority of clicks for location-based searches.
Full Definition
The Map Pack (also called the Local Pack or 3-Pack) is the block of three business listings accompanied by a Google Maps embed that appears prominently at the top of Google search results for local queries. For dealership-related searches, the Map Pack appears above all organic results and often above paid search ads. Google selects Map Pack listings based on relevance, distance, and prominence — factors influenced by GBP optimization, review count and rating, website authority, local citation consistency, and proximity to the searcher's location. Appearing in the Map Pack for primary search queries is the highest-leverage local SEO outcome.
Why It Matters for Your Dealership
Map Pack listings capture a disproportionate share of clicks on local search results pages. A dealership that consistently holds a Map Pack position for key searches generates a steady flow of high-intent, low-CPL leads that paid advertising cannot replicate at scale.
In Practice
For dealership-related searches, the Map Pack appears above all organic results and often above paid search ads.
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