Competitor Intelligence · Hattiesburg, MS

Top 10 Car Dealerships in Hattiesburg, MS

Smith Motor Company, Pine Belt Honda, and Affordable Automotive Sales lead the Google review race in Hattiesburg, Mississippi. If you operate a Hattiesburg dealership, these are the stores you compete against every time a buyer in the metro runs a search.

Review Leader · Hattiesburg, MS

Smith Motor Company

4.8
Rating
158
Reviews
Combined Google reviews
3,461
Average rating
4.64
Reviews held by the leader
1,826
Rated 4.8★ or higher
30%

The Hattiesburg, MS Top 10

Data as of May 20, 2026
  1. Rank1

    Smith Motor Company

    Independent

    6793 US-98, Hattiesburg, MS 39402

    4.8158 reviews·Score: 4.61
  2. Rank2

    Pine Belt Honda

    Franchise

    6881 US-98, Hattiesburg, MS 39402

    4.6730 reviews·Score: 4.56Honda
  3. Rank3

    Affordable Automotive Sales

    Independent

    5248 Hwy 42, Hattiesburg, MS 39401

    4.8101 reviews·Score: 4.55
  4. Rank4

    Pine Belt Chrysler Dodge Jeep Ram

    Franchise

    6905 US-98, Hattiesburg, MS 39402

    4.51,826 reviews·Score: 4.49CDJR
  5. Rank5

    Daniell Motors Inc

    Independent

    1500 Broadway Dr, Hattiesburg, MS 39402

    4.856 reviews·Score: 4.48
  6. Rank6

    Hattiesburg Cars

    Independent

    1620 W Pine St a, Hattiesburg, MS 39401

    4.5419 reviews·Score: 4.46
  7. Rank7

    Nice Guys Auto

    Independent

    5165 Hwy 42, Hattiesburg, MS 39401

    4.675 reviews·Score: 4.43
  8. Rank8

    Imperial Automotive LLC

    Independent

    2011 W Pine St, Hattiesburg, MS 39401

    4.729 reviews·Score: 4.39
  9. Rank9

    Auto Locators

    Independent

    6384 US-98, Hattiesburg, MS 39402

    4.635 reviews·Score: 4.38
  10. Rank10

    Cameron Motor Company LLC

    Independent

    3974 US 49, Hattiesburg, MS 39401

    4.532 reviews·Score: 4.35
Hattiesburg, Mississippi Market Context

The Hattiesburg dealership review landscape

Hattiesburg is one of the most competitive new- and used-car markets in Mississippi. If your store is outside the top 10, you are fighting against this review velocity for every "hattiesburg car dealer" search Google runs.

3,461
Combined Google reviews
across the top 10
4.64
Average rating
of the Hattiesburg top 10
1,826
Leader review count
held by Smith Motor Company
63.0×
Volume gap
leader vs. #10
Why This Matters

Reviews drive AI search visibility in Mississippi

Google and AI search engines cite the highest-rated stores by name when buyers ask about Hattiesburg, Mississippi. If your store is not on this list, you are not in the conversation.

AI search engines that cite dealerships by name
Google AI OverviewsChatGPTPerplexityGemini

Want to read more on closing the review gap? A3 Brands publishes a the automotive SEO agency playbook for dealership operators.

Methodology

How the Hattiesburg, MS ranking is calculated

Bayesian-weighted score
(reviews × rating) + (100 × 4.3)
reviews + 100
4.3
Global average rating across car dealerships
100
Bayesian threshold (review-count weight)
What it balances

Combines star rating with review volume so a small Hattiesburg store with a few perfect reviews does not outrank a high-volume dealership, and a mega-store with thousands of mediocre reviews does not outrank a smaller, consistently excellent one.

What's excluded

Mississippi dealerships with fewer than 25 Google reviews, and listings outside the Hattiesburg metro trading area. We use the dealer-density centroid of each metro — not city limits — so dealerships in surrounding Mississippi suburbs that compete for Hattiesburg buyers are included. Insurance agencies, repair shops, and auto-service businesses miscategorized as car dealers are filtered out by name and category.

Data source & freshness

Pulled from Google Business Profile via the DataForSEO Business Listings API. The snapshot above was captured on 2026-05-20 and is refreshed quarterly. Verify live numbers on each store's Google profile before making decisions on this data.

Don't see your store ranked?

Three reasons that might be: your dealership has fewer than 25 Google reviews, sits outside the Hattiesburg metro radius we searched, or its Bayesian-weighted score didn't crack the top 10. None of these reflect on the dealership itself — review velocity is one signal among many, and closing the gap to the top 10 is exactly the work A3 Brands does for Mississippi dealerships.

See where you rank

Disclosure: This data is sourced from each dealership's public Google Business Profile, accessed via the DataForSEO Business Listings API under license. Dealerships shown here have not been contacted, paid, or sponsored — inclusion is based entirely on public review data, not on any business relationship with A3 Brands. To request a correction, flag a data error, or have your dealership reviewed for removal, email info@a3brands.com.

Frequently Asked Questions

About the Hattiesburg dealership ranking

The top three dealerships in Hattiesburg, Mississippi by Bayesian-weighted Google review score are Smith Motor Company, Pine Belt Honda, and Affordable Automotive Sales. The full top 10 — and the review counts you would have to match to enter that list — is ranked above.

Each Hattiesburg, MS dealership receives a Bayesian-weighted score that combines its Google star rating and review volume. The formula is (reviews × rating + 100 × 4.3) / (reviews + 100), where 4.3 is the global average star rating across car dealerships. This balances small high-rated stores against large high-volume ones.

Google ranks dealerships in the local pack and Google Maps results using review count and rating as primary signals. AI search engines — Google AI Overviews, ChatGPT, Perplexity, and Gemini — increasingly cite the highest-rated stores by name when answering questions about Hattiesburg, Mississippi. If your dealership is not on this list, you are not in the conversation buyers in Hattiesburg are having.

Quarterly. Star ratings and review counts shift slowly, so a quarterly refresh keeps the list current without churn from week-to-week noise. The data above was last refreshed 2026-05-20.

A3 Brands is an automotive SEO agency that works with dealerships across the United States, including Mississippi. This ranking is based purely on public Google review data — no dealership pays to be included or excluded, and no editorial weighting is applied.

Most Mississippi dealerships are not in the top 10 — by definition, only 10 stores per metro can be. If your dealership is not ranked, it is for one of three reasons: it has fewer than 25 Google reviews, it sits outside the Hattiesburg metro radius, or its Bayesian-weighted score did not place in the top 10 against the local competition. None of these are signals that your store is underperforming overall — review velocity is one signal among many, and closing the gap to the Hattiesburg top 10 is exactly the work A3 Brands does for Mississippi dealership clients. The database refreshes quarterly, so stores can move into and out of the top 10 between snapshots as review velocity changes.

A Hattiesburg dealership can be missing for three reasons: it has fewer than 25 Google reviews, it sits outside the Hattiesburg metro trading area we searched, or its Bayesian-weighted score did not place in the top 10 against the competition. Note that the Hattiesburg list reflects the metro trading area — dealerships in surrounding Mississippi suburbs that compete for Hattiesburg buyers are included, while listings far outside the metro are excluded even if they technically share a postal city or state.

Want to outrank Smith Motor Company?

The free Competitor DNA Report shows you where your store ranks against the Hattiesburg, MS competitors above — review-velocity gap, AI search citation share, and a 30-day plan tailored to your market.

Brand-specific resources for the Hattiesburg competitors above

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