What is AutoDealer Schema?
AutoDealer schema is a Schema.org type that explicitly identifies a business as a car dealership, communicating franchise affiliation, location, hours, and contact details to search engines.
At a Glance
AutoDealer Schema
AutoDealer schema is a Schema.org type that explicitly identifies a business as a car dealership, communicating franchise affiliation, location, hours, and contact details to search engines.
Full Definition
AutoDealer is a specific Schema.org type that extends the LocalBusiness schema to describe a car dealership. It tells search engines the business is specifically a vehicle dealer, not a repair shop, rental company, or auto parts store. It also allows attributes unique to dealerships such as OEM brand affiliations and new versus used inventory designation. AutoDealer schema should be implemented on the dealership's homepage and location page, with all required and recommended properties populated to maximize entity confidence.
Why It Matters for Your Dealership
AutoDealer schema is one of the clearest signals you can send to Google and AI systems that your business is a car dealership in a specific market. Dealers without it are less likely to be cited in AI answers that target market-specific dealership queries.
In Practice
AutoDealer is a specific Schema.org type that extends the LocalBusiness schema to describe a car dealership.
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