What is JSON-LD?
JSON-LD is the structured data format recommended by Google that embeds machine-readable schema markup in a script tag without altering the visible HTML of a webpage.
At a Glance
JSON-LD
JSON-LD is the structured data format recommended by Google that embeds machine-readable schema markup in a script tag without altering the visible HTML of a webpage.
Full Definition
JSON-LD (JavaScript Object Notation for Linked Data) is the structured data implementation format preferred by Google for schema markup. Rather than embedding attributes directly into HTML elements, JSON-LD places all structured data inside a single `<script type='application/ld+json'>` tag in the page's head. This makes it easy to add, edit, and validate without touching the page's visible content. For dealerships, all schema types — AutoDealer, Vehicle, Service, FAQPage, LocalBusiness — should be implemented in JSON-LD format for maximum compatibility with Google Search and AI crawlers.
Why It Matters for Your Dealership
JSON-LD is the fastest path from zero schema to rich results. A properly written JSON-LD block can be added to any dealership website platform in under an hour and begins influencing search and AI citation eligibility immediately.
In Practice
For dealerships, all schema types — AutoDealer, Vehicle, Service, FAQPage, LocalBusiness — should be implemented in JSON-LD format for maximum compatibility with Google Search and AI crawlers.
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