What is LocalBusiness Schema?
LocalBusiness schema is a Schema.org type that communicates core business information (name, address, phone number, hours, and geo-coordinates) to search engines.
At a Glance
LocalBusiness Schema
LocalBusiness schema is a Schema.org type that communicates core business information (name, address, phone number, hours, and geo-coordinates) to search engines.
Full Definition
LocalBusiness schema is the base Schema.org type from which AutoDealer and other business-specific types inherit. It defines the essential attributes that tell search engines who a business is, where it is located, when it is open, and how to contact it. For dealerships, LocalBusiness schema (extended by AutoDealer schema) should include the full legal business name, street address, city, state, zip code, phone number, hours of operation, latitude and longitude, and logo URL. Accurate LocalBusiness schema reduces the risk of Google associating the dealership's entity with incorrect location data.
Why It Matters for Your Dealership
LocalBusiness schema is the minimum viable structured data for local search. Without it, search engines must infer basic business facts from unstructured text. This introduces errors that suppress local rankings and AI citation accuracy.
In Practice
org type from which AutoDealer and other business-specific types inherit. For dealerships, LocalBusiness schema (extended by AutoDealer schema) should include the full legal business name, street address, city, state, zip code, phone number, hours of operation, latitude and longitude, and logo URL.
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